A marketing company hired by Warner Bros. Interactive Entertainment to promote Middle-earth: Shadow of Mordor has been accused of ransoming early access to the game with a contract that severely restricted how YouTubers and streamers could talk about it.
Jimquisition host Jim Sterling claimed that before they could receive an early PC copy of Shadow of Mordor, Plaid Social required YouTubers and Twitch streamers to sign a contract that would restrict their coverage to positive comments only.
Content creators and streamers were required by the contract to "persuade viewers to purchase game". Signatories were required to produce at least one video, to stream at least one gameplay session, and to support that content over social media.
"Videos will have a strong verbal call to action, a clickable link in the description box for the viewer to go to the game's website to learn more about the game and to learn how to register and play the game," quotes Sterling of the contract. "Twitch stream videos will have five calls to action. Videos will be of sufficient length to feature gameplay and build excitement."
"Videos will promote positive sentiment about the game."
"The company has final approval on the YouTube videos ... at least 48 hours before any videos go live."
For more, watch this week's Jimquisition, below.
Middle-earth: Shadow of Mordor is available now on Steam for PC. It releases tomorrow on PS4 and Xbox One, and will come to PS3 and Xbox 360 late in November.