Graphics trump gameplay when it comes to immersion, says Crytek CEO Cevat Yerli.

Speaking with Xbox 360 Magazine, Yerli expressed his belief that the look of a game had greater influence on immersion than anything else.

“People say that graphics don’t matter, but play Crysis and tell me they don’t matter. It’s always been about graphics driving gameplay.”

“In Crysis 3 it’s the grass and the vegetation, the way the physics runs the grass interact and sways them in the wind. You can read when an AI enemy is running towards you just by observing the way the grass blades [move].

“Graphics, whether it’s lighting or shadows, puts you in a different emotional context and drives the immersion.”

“And immersion is effectively the number one thing we can use to help you buy into the world.”

“The better the graphics, the better the physics, the better the sound design, the better the technical assets and production values are – paired with the art direction, making things look spectacular and stylistic is 60 per cent of the game.”

Crytek is currently working on Kinect-based action game Ryse, as well as a sequel to 2011 first-person shooter Homefront.