Blizzard Entertainment is introducing a new gold market of sorts into World of Warcraft that it hopes will spell the end for third-party gold selling sites.

The WoW Token – coming to the game in a future patch – will allow players to exchange real money for gold, and gold for 30 days of game time in a secure and sanctioned way.

“We hope the Token can help make World of Warcraft a safer and more enjoyable game for all of our players,” said Blizzard.

Players will be able to purchase a Token through the in-game Shop for real money, and then sell it on the Auction House for gold at the current market price, which is determined dynamically for each region based on supply and demand. There is no bidding involved, and all Tokens in a game region are priced the same at any given moment.

When you put a Token up for sale, you’ll be quoted the amount of gold you’ll receive upon a successful sale, and confirming the listing locks in the price. The gold is sent to your mailbox if another player purchases your Token, and the Token is then Soulbound to that player, so they only have the option to redeem it for game time.

Tokens do not expire, and the Auction House does not take a cut of the gold for Token sales.

“The WoW Token was created to give players with lots of extra gold the option to use it to help cover their subscription cost, and give those who want to purchase gold a way to do so from fellow players through a secure, easy-to-use system,” said Blizzard.

“We’ve heard feedback from players that they’d be interested in a secure, legitimate way to acquire gold that doesn’t involve the use of unauthorized third-party gold-selling services – one of the primary sources of account compromises.

“We also know players who’ve amassed large amounts of gold through regular play would be interested in the ability to trade some to other players in exchange for game time, helping cover their subscription costs," it added.

“The WoW Token feature gives players on both sides of the equation a secure and straightforward way to make that exchange. It opens up a new kind of payment option for World of Warcraft players, and we hope that it will also help lead to fewer account compromises and a better game experience overall.”

There’s more information on Battle.net.