A former Call of Duty director says that the US government should push unpopular ideas through the way Activision wins support for new game features: by brainwashing people with marketing.
Speaking at an international security think tank in Washington (as reported by BusinessWeek), Black Ops and Black Ops II writer and director Dave Anthony told politicians that marketing was the way to get the public to agree that soldiers should be stationed at schools.
“When we have a new product that has elements that we’re not sure how people will respond to, what do we do as a corporation?” Anthony asked.
“We market it, and we market it as much as we can – so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out.
“The public won’t like [soldiers in schools], they’ll think it’s a police state,” he added.
“All of these are solvable problems.”
Anthony’s address was punctuated by videos depicting scenes of U.S. drones hacked by Iran and a hotel massacre in Las Vegas.
He said policymakers could learn a lot from the way corporations and creative artists sold potentially unpopular ideas.
“I look at the U.S. military and government, ironically, as having some of the very same problems as what the Call of Duty franchise has,” Anthony said.
“We are both on top of our game. We are both the best in the world at what we do. We both have enemies who are trying to take us down at any possible opportunity. But the difference is, we know how to react to that.”