Zombie MMO The War Z is taking a novel approach to microtransactions: when a character dies, the player loses any items they have paid real-world money to acquire.

"Yes, you’ll lose what you have in your backpack when you die – both in normal and hardcore modes,” said Hammerpoint Interactive's Alex Josef.

“And yes, if you bought something using real money, you’ll lose that item as well. This is a price you’ll have to pay.”

According to Josef, the design is to dissuade players from paying to win.

“We’ve discussed that a lot and at the end decided that this will provide a pretty good incentive for players to either be extra cautious while playing, or just not spend too much money in the game and instead try to procure all items by finding them in the game world."

The War Z is an upcoming single-purchase game augmented by microtransactions rather than a traditional free-to-play title, according to its official site.

“Not all items that you find in the world will be purchasable, and by no means do you need to use the store at all - everything can be found in the game world,” reads the game’s FAQ.

The game is entering closed beta soon.