Funcom would like Steam user reviews to be gated by region to prevent region-specific issues dragging down a game's overall rating.
Speaking with GamesIndustry, Funcom CEO Rui Casais said server problems in China for his company's Early Access survival hit Conan Exiles saw the game's overall rating drop dramatically, even though many potential buyers wouldn't have the same server issues.
"Let's say that I'm in New Zealand, and I have a terrible connection to the servers because they are just too far away," Casais said.
"I would give the game a thumbs down, because it just doesn't work for me. And that's fair.
"But if I live in Germany, and I'm sitting next to the servers, I'll have a great experience and I'll give the game a thumbs up. [In Germany] I shouldn't be influenced by the negative opinion of the person who happens to be far away from the servers.
"For multiplayer games, which is what Funcom does, I think this is extremely relevant."
Casais was certain that "review bombs" affected sales.
"It absolutely has an impact on sales. There is no doubt about it," he said.
"Conan Exiles recent ratings dipped to 'Mostly Negative' for a day or two because of the review bomb, and we saw an immediate impact.
"I mean, you can never say 100%, right? Correlation doesn't always mean causation, but the correlation is very, very strong there."
The stores for Xbox, PlayStation, iOS, and Android all have region-gated reviews.
However, as noted by commenters on GamesIndustry, perhaps the best solution is a toggle that switches between global reviews and reviews from a buyer's region. That way a buyer has more information, and smaller indies' exposure isn't harmed by a lack of reviews in any specific region.