Bethesda Softworks will likely run short marketing campaigns for all its games from here out, suggests marketing chief Pete Hines.
Speaking with PC Gamer, Hines explained that the decision was made because "anything we want to do from a PR-marketing perspective always has implications on the devs."
"Whether that's trying to capture video or trying to put together a demo: it's an additional ask above and beyond just working on the game."
Asked about the "very long ways off" Elder Scrolls 6, Hines said, "You're not going to be hearing first details on [that game] years before the game comes out."
"It's not the next thing we're doing nor the thing we're even doing after that."
The studio's last major release, Fallout 4, was announced less than six months before its street date - much shorter than the industry standard, and shorter than the year-long leadups to its previous titles Skyrim and Fallout 3.
In keeping with its new "short lead" policy, the studio's only officially-announced pieces of software in the pipeline are the Nuka-World DLC for Fallout 4, and the new-gen remaster of The Elder Scrolls V: Skyrim, both of which were announced at E3 2016.
Fallout 4: Nuka World will take players to a sprawling post-apocalyptic amusement park on August 30th, and according to the Steam Database is the game's biggest expansion to date, in terms of file size.