Not to be outdone by yesterday’s Xbox 360 dashboard facelift, Sony has unveiled its new PlayStation Store.

It is the third revamp of the store, the last taking place in 2008.

The new store has been redesigned from the ground up with a new interface, predictive search, and improved filtering.

The new store also offers more in-depth information about games, add-ons, and apps, as well as movies and TV shows.

It is faster than its previous iteration according to Sony.

“Different from the past, this store will evolve very quickly. We’re going to constantly add new features and functionality,” said PlayStation Entertainment VP Eric Lempel.

The new PlayStation Store is live now.