Electronic Arts' Fight Night studio has been chosen to develop the company's first game based on the recently-acquired UFC license.

Fight Night Champion lead designer Brian Hayes will serve as creative director for the team.

The game has a temporary title of EA Sports UFC.

“Most of the team didn’t even know about [the new UFC game] until the announcement at E3,” said Hayes.

THQ sold the UFC license after its third game failed to sell, despite releasing to a warm critical reception.