Console hardware comparisons are “meaningless”, says Xbox product planning boss Albert Penello.

Speaking with OXM at the Xbox One reveal event in May, Penello said that few people based their purchasing decisions solely on specs, and that most were uninformed when it came to the numbers anyway.

"I heard this exact same argument last generation and it's a pointless argument, because people are debating things which they don't know about,” he said.

“They're not [head silicon engineer] Nick Baker or [corporate vice president of IEB hardware] Todd Holmdahl, and I'm not [lead PS4 architect] Mark Cerny, so why are we having this discussion?"

All the specs talk was Sony’s fault, said Penello.

"The problem is that Sony decided to go out and publish a bunch of numbers, which are in some ways meaningless, because this isn't like 1990, when it was 16-bit versus 32-bit.

"As a matter of fact, they actually go out and they talk about how proud they are about their off-the-shelf parts. Our guys'll say, we touched every single component in the box and everything there is tweaked for optimum performance.

"For me, I'd rather not even have the conversation, because it's not going to matter."

Instead, the focus should be games, “magic”, and Call of Duty, said Penello.

"Here's what you care about. You bought a system to play great games and have great experiences. I feel like our games and experiences are going to be every bit as good, if not better, technically – on top of all the magic we're going to add with the instant switching, and the power of the cloud.

"So the whole numbers game – yeah, I've been following it online and it's like, we tried having that argument last time. Do I want to talk about HDMI 1.3 or 1.4, it's like 'argh!' It doesn't matter. Did you see Call of Duty? It looks f**king awesome! It's going to be great, you know. So we're just saying, it's not worth the debate."

For those that do care about numbers, a new report by Digital Foundry claims that the Xbox One’s memory performance has been hugely underestimated.