PlayStation Mobile is looking to distinguish itself from its competitors by seeking out experimental games and focussing on discoverability.
"We're looking for indies who are wanting to bring interesting, unique content to the platform," said PlayStation's senior manager of mobile content acquisition, Sarah Thomson.
"There are restrictions with iOS, where the platform is a lot more heavily policed or where it's a little more conservative... if you're wanting to do something a little more experimental where publishers might not necessarily fund because it's risky, that's the kind of stuff we want to look at.
"That's what really defines a platform, so that's what we're looking for."
The company was also aiming to solve mobile gaming’s discoverability problem, said Thomson.
"To a lot of developers that maybe were hesitant about mobile in the past because mobile has a lot of challenges [...] we're offering a real differentiator in terms of discoverability, because we have well built-out network for marketing.
“I think that's really exciting, because discoverability is one of the biggest pain points for mobile right now. We're able to really help tackle that," she said.
PlayStation Mobile games are playable on Sony-certified devices as well as some HTC, Wikipad, and Asus tablets and phones, with further hardware still to be added.
The service is currently in beta, with free-to-play functionality and in-app purchases on the horizon.
The company expects to have 60 to 70 games on the platform by the end of the year.