The increasing power of smartphones means that games on mobile platforms will soon be on par with those on console and PC, reckons Activision's vice president of mobile development Greg Canessa.
Speaking with CVG, Canessa said that graphics on par with the Xbox 360 would be coming to mobile soon, and that his company was planning accordingly.
"The CPU and GPU capabilities of mobile devices will reach Xbox 360 levels of graphical fidelity and processing power within the next generation," he said.
"The games that Activision publishes on console, the games it publishes on PC, pretty soon we'll be publishing those kinds of experiences on tablets and smartphones."
Activision was also looking at its entire 30-year portfolio of more than 350 brands and licences to decide which to bring to smartphones, he added.
"We have a rich thirty-year history from the Atari days to the Blizzard merger. We have about 350 different brands and IPs to work with. That's legacy IP, that's triple-A IP, and that's licences with other companies."
"Mobile is an emerging business for the company and it's something we're taking very seriously.”
"Console and PC are still the major focus, but we feel that mobile is an important segment for our brands going forward," he said.
While strategy games generally translated well to mobile, the action genre was where larger opportunities lay, said Canessa.
"I'm really interested in what we can do in the action space. I think that on mobiles there has been a lack of great action games due to user-interface issues. I think there's a tremendous opportunity for us to innovate in that space."
"I know there's another company that paid crazy money for mobile companies and spent a lot of time trying to mesh them together. That's not our approach. We are taking an organic approach, building things from the ground-up," he added.