EA will soon be an all-digital games provider, says the company's Labels boss Frank Gibeau.
Although it wouldn't make the move until gamers were ready, the company was closer to that goal than expected, he said.
"It's in the near future. It's coming. We have a clear line of sight on it and we're excited about it."
"The fastest growing segment of our business is clearly digital… we're going to be a 100% digital company, period. It's going to be there some day. It's inevitable."
The benefits of going all-digital were many, but the big one for Gibeau was the potential for personalisation of content.
“The ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do.”
"The advent of IP televisions and streaming - we'll be prepared for it. That'll be a way that we'll generate content and deliver it to customers in a high quality way. The next generation of hardware is going to come out. It's difficult to speculate what generation next would be after that, but there are opportunities in cloud and streaming that are very interesting to us,” he added.
EA's digital revenues exceeded US$1 billion (AU$0.97 billion) for the first time last year, and that number is expected to jump closer to US$2 billion (AU$1.94 billion) in the next financial year.