Take-Two Interactive Software chairman and CEO Strauss Zelnick says his company is in no hurry to rush its mature games onto Nintendo’s upcoming console.
The company has announced a number of sports and family titles for the Wii U, but so far core titles have been conspicuously absent.
Zelnick stated that he was “skeptical” of the Wii U’s ability to attract a core audience, but nonetheless welcomed the next console generation.
"For a company like ours, it's a great opportunity. [New console launches] separate the winners from the losers – and we fully expect to be one of the winners."
He was equally leery of the Call of Duty/Assassin’s Creed game-a-year business model.
“I don't aim to annualise our non-sports titles because I think you run the risk of burning out the consumer – even if it’s very high quality."
"Some of our competitors have had this trajectory where they extract a lot of value and the IP goes away. We're trying really hard to build permanent IP. And if you have to rest the title for a few years, over time you'll extract more value... We're not trying to create something good and market the hell out of it. We're trying to delight customers with something great – and market hell out of it."